Mélina Tag is a digital senior executive focusing on fashion, beauty and lifestyle brand experiences.
Hi, I’m Mélina
I’m a digital and brand expert with 20 years in e-commerce, creative content and digital marketing.
More recently I helped brands and businesses explore new technologies like AI and blockchain.
My Background
I have worked with the biggest names in global fashion and beauty including Chanel, Balenciaga, Armani and L’Oréal.
Along the way, I have launched the luxury menswear destination Mr Porter and established a successful division for Burberry’s beauty business.
Specialities
Creative content
E-commerce
Digital marketing
AI and Blockchain
Industries
Fashion & Beauty
Premium goods
Hospitality
Art & Culture
How I can help
Design innovation strategies that go beyond digital transformation
Create scalable digital ecosystems aligned with brand and growth objectives
Translate new technologies into clear, executable business models
More specifically:
Build future-ready businesses and platforms, designed for scale and evolution
Craft innovation-led roadmaps and high-value strategic assets
Design and launch impactful initiatives that drive growth and relevance
Leverage technology and intelligent tools to achieve clear business objectives