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Web3 Customer Loyalty Strategies

Melina Tag, Panel moderator at the European Blockchain Conference in 2024

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Phygital experience and connected products: My perspective

For brands, this isn't just an upgrade—it's a revolution. This direct, uninterrupted connection to your customers transcends traditional digital boundaries.

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What is Web3? Here's what you need to know

One of the biggest debates in the tech community at the minute surrounds Web3. Is Web3 real? If it is, how exactly do we define Web3? As technology is constantly changing and evolving, it can be extremely difficult to define a paradigm shift such as Web3, but it's important we try to so that we can use it effectively.

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Prada is one of the leading luxury brands in Web3

Prada is becoming the leading luxury brand in Web3 and I’ve been following them as they enter this new and innovative space. The brand is pursuing a number of projects and fully embracing this cultural shift.