My favorite trends reshaping the future of luxury tech
Luxury is entering a new era-where craftsmanship meets code, where a handbag tells a story, and where ownership is no longer just physical. As we approach 2026, here are the macro trends defining the next generation of luxury.
The new marketing playbook: Reinventing customer experience through tagged products
Enter tagged products: physical items embedded with digital identities that open up a new frontier in marketing, customer care, and loyalty.
Blockchain is not just about security- It’s about value, just like AI.
Blockchain is not just about security—It’s about value, just like AI.
Amid the AI frenzy, blockchain isn’t dead — it’s just getting started.
Blockchain isn’t dead. It’s just shifting roles — from center stage to the foundation of the next wave of digital infrastructure. And that’s a good thing.
From Quiet Luxury to Quiet Technology: How NFC and AI are shaping the future of luxury retail
From quiet luxury to quiet technology: How NFC and AI are shaping the future of luxury retail
Web3 Customer Loyalty Strategies
Melina Tag, Panel moderator at the European Blockchain Conference in 2024
Phygital experience and connected products: My perspective
For brands, this isn't just an upgrade—it's a revolution. This direct, uninterrupted connection to your customers transcends traditional digital boundaries.
What is Web3? Here's what you need to know
One of the biggest debates in the tech community at the minute surrounds Web3. Is Web3 real? If it is, how exactly do we define Web3? As technology is constantly changing and evolving, it can be extremely difficult to define a paradigm shift such as Web3, but it's important we try to so that we can use it effectively.
Prada is one of the leading luxury brands in Web3
Prada is becoming the leading luxury brand in Web3 and I’ve been following them as they enter this new and innovative space. The brand is pursuing a number of projects and fully embracing this cultural shift.