How I can help.

With 20 years of experience in the luxury and lifestyle industry, I have advised leading brands and high-profile figures on areas such as strategic planning, e-commerce, digital marketing, communications, creative content, with a strong emphasis on driving Innovation.

I started agency side.

  • Publicis in Paris

  • Wednesday (BBDO) in London

  • Spring Studios

I worked brand-side at Burberry.

Setting up a new division for creative and delivery. Key point of contact across product, marketing, creative for all beauty activity. Cross-functional program management across different departments: art direction, graphics, point of sale, digital, content production. Led a team of project managers and creatives. My role was to foster creativity to support business strategy, team collaboration and integrated project output.

I created my own digital agency.

Helping hospitality clients create a thriving online business and leverage a multi-channel marketing approach. Our services include all things digital: Strategy, Social media, Influencers marketing, Content production, E-commerce, SEO. Clients included The Langham, Yotel, Hilton, Bürgenstock Hotels. I’ve had the chance to travel extensively during this time which I truly loved.

I transitioned to strategic projects in blockchain and AI.

After scaling my agency, I transitioned into leading global strategic initiatives in marketing, blockchain, and AI for enterprises, investors, and family offices. I don’t just advise—I deliver full platforms and solutions. My core strength lies in crafting end-to-end strategy and frameworks, assembling the right resources, and spearheading digital-transformation programmes that turn vision into life and measurable results.

Credit Daniel Medina

#1 BUSINESS & BRAND STRATEGY

I work with teams to shape businesses and brands that are built to scale. With experience across brand creation, market positioning and commercial growth, I help organisations define who they are, where they are going and how to get there. I contribute at both strategic and operational levels, translating vision into clear direction for teams and partners.

  • Defining brand and business positioning for growth

  • Shaping narrative, identity and market presence

  • Leading creative and brand ecosystems across channels

  • Aligning brand strategy with commercial objectives

  • Guiding internal and external creative teams

#2 GROWTH, MARKETING & COMMUNICATIONS

Having worked in digital for over 15 years, I bring a deep understanding of how brands grow through modern communication ecosystems. My approach combines strategic thinking with hands-on knowledge of digital platforms, allowing organisations to build meaningful reach, engagement and revenue. I focus on building integrated growth strategies rather than isolated campaigns.

  • Designing integrated marketing and communication strategies

  • Structuring multi-channel growth ecosystems

  • Aligning brand, product and distribution strategies

  • Leading marketing, content and digital teams

  • Developing partnerships, communities and audience engagement

Credit Daniel Medina

#3 OPERATIONS & BUSINESS SCALING

I help organisations move from vision to execution by building the operational structures required for sustainable growth. Comfortable working across leadership teams, investors and cross-functional departments, I focus on aligning people, processes and resources around clear objectives. My role often sits at the intersection of strategy, operations and delivery.

  • Translating strategy into operational roadmaps

  • Building organisational structures and processes

  • Managing multi-disciplinary teams and external partners

  • Overseeing budgets, resources and performance

  • Driving execution across complex or global initiatives

#4 INNOVATION

I work with organisations exploring the opportunities created by emerging technologies and new digital ecosystems. My focus is not innovation for its own sake, but identifying where new technologies can unlock real business value, efficiency and competitive advantage. I help leadership teams navigate change while integrating innovation into core strategy.

  • Identifying opportunities in AI, blockchain and emerging technologies

  • Developing future-facing business models and products

  • Integrating innovation into existing organisations

  • Leading experimentation and strategic pilots

  • Bridging technology, business and creative teams