Branding, digital strategy, E-commerce, retail revamp
Browns was the most iconic London fashion destination for both fashion insiders and the public. It was the place to discover a new young designers alongside an established and trusted brand.
Challenge was to rebrand the iconic London store as a multichannel destination, to reinstate authority and uniqueness of Browns fashion offer and reposition it as a place of discovery
Creating a modern iterative and adaptive branding that works across all touchpoints
Building an e-commerce content platform that has insider knowledge and a distinct fashion point of view.
Getting the customer excited by ‘newness’ in Browns leveraging the connection with Farfetch