Qatar Museums

As part of Qatar's National Vision 2030, the country aims to develop into an advanced society with a focus on innovation and a high quality of life. 

Led by Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Qatar Museums embraced this vision, pushing forward initiatives that redefined arts and culture on both local and global scales.

Leading the digital strategy, execution and growth as part of the Kennedy Group, I oversaw communications across diverse marketing touchpoints, ensuring alignment with the brand’s voice and mission, providing strategic updates to the Supreme Committee. 

Our efforts centred around elevating the brand through creative content, strategic partnerships with global creative organisations, crafting an events roadmap that resonated with international audiences, and amplifying the promotion of arts and culture. 

This work was executed prior and during the FIFA World Cup, a pivotal moment when Qatar gained significant global attention, making our contributions key to raising the country’s cultural standing.