Aritzia is an innovative design house and fashion Boutique with its HQ in Vancouver and shops all over Canada and the US.
The group develops their own brands, treating each as an independent label with its own creative team and aesthetic with an effortless appeal, a focus on fit and an off-the-moment point of view.
Client brief: To create a high performing e-commerce business
As a project lead and along with my team we brought three major innovative solutions to their existing business:
1/ The first responsive e-commerce platform.
2/ Creative ideas and roadmap for editorial content.
3/ The plan for the creation of an in house photo studio.
4/ The use of editorial content across the brand digital platforms.
Blending commerce and creativity in a unique and appropriate way, we were able to help the business to start a new ongoing revenue stream driving existing and future clients to engage with their brands.
