E-commerce, editorial, creative
Working at the agency Wednesday I was in charge of the Chanel account.
Brief: To reposition the brand website in a creative and innovative way and to develop unique creative ideas for the digital space that the brand can own.
Development of new creative solutions:
Website: Through simplifying the IA and UX and elevating the design, it allowed it to be in line with Chanel sophisticated approach. This accelerated the e-commerce growth while significantly improving the online brand experience.
Creative, Editorial: We developed new graphic visuals for product display on different platforms which allowed us to editorialise the content and use existing assets.
