Le Bon Marche has an innovative legacy as being the very 1st department store in the world. It’s an international reference with a singular Parisian positioning. Focusing on women’s ready to wear, leather goods, shoes and beauty products. Iconic pieces and collections.
Brief: Based on Le Bon Marche’s innovative parisian vision, to create a new lifestyle destination ‘24 Sevres’ that offers the most delightful shopping and service experience.
Working as a consultant for Spring Studios to develop the new branding, ecommerce and content strategy intended to be used across digital channels.
Development of the concept ‘E-windows’: Immersive merchandising was the starting point for this project, to generate an interactive experience through product and editorial content as well as to celebrate the creative approach of the brand. Windows fully shoppeable showcasing exclusive items, online personal shopper and a unique loyalty program like the access to Privilege Day.