Dim Paris is a large company offering lingerie, tights and underwear for women and men.
Brief: Product launch campaign ‘Nude Sensation’ a new airy garter
Creation of the digital campaign supporting the offline campaign using the baseline "Rediscover your legs". In order to appeal to the younger generation, we developed a series of funny how-to videos showcasing famous French show host Daphne Bürki: ‘’How to wear your Dim Ups for all occasions’’.
Creation of the website
Creation of the video series
Creation of campaign assets for paid media
