Establishing the Quintessential Menswear Destination
As the project lead and along with my team, we produced a new brand which, with its integration of content and commerce, is still hailed as a benchmark not only within the luxury menswear market but also more generally in the fashion and retail industry.
There was a gap in the marketplace for an online men’s style destination that carried a comprehensive range of quality brands and could serve as an authority on men’s style. After subsequently pitching the idea to fashion e-commerce leader Net-a-Porter, we were able to collaborate with them and start a whole new online business together.
I was responsible for managing all aspects of brand-creation, from naming, logo design and visual language to the end-to-end packaging and website e-commerce design, email and editorial vision.
Number one destination for luxury men’s fashion globally.
